mike barzacchini communication

How Social Are Your Customers? - Search Engine Watch (SEW)

How Social Are Your Customers? - Search Engine Watch (SEW).

In last week's social media workshop, we discussed ways to know how ( or if) your customers use social media. This article from Search Engine Watch provides tips and ideas for identifying the social activity of the people most important to you.

Twitter redesign adds video, photos, 2 panes (Chicago Tribune) http://bit.ly/adRdte

Social Media Workshop Reading List

I'm leading a workshop tomorrow on using social media for small businesses. Here are some links to useful articles on the topic that I'll share with participants.

In general, regularly check out Mashable and MarketingProfs. Great content, tips, ideas and resources. I'm also increasingly enlightened by articles on Social Media Examiner. Here are additional sources and proof that the more you know, the more there is to know:

• Mashable's Twitter Guidebook and Facebook Guidebook
• Mashable Business, business-related content from Mashable
• How to measure social media's impact on customer retention (Social Media Examiner)
• 10 emerging social platforms and how businesses can use them (Mashable)
• The next 5 years in social media (Mashable)
• How To: Run your business online with $10 and a Google account (Mashable)
• 5 new ways small business can offer location-based deals (Mashable)
• How small businesses will use social media in the future (Mashable)
• Video guide to Facebook places for business (Social Media Examiner)
• Facebook questions: A new opportunity for small business? (Mashable)
• QR codes help consumers shop for wine (Mashable)
• 7-step process for writing enticing product descriptions (Wordtracker)
• 4 tips for writing SEO-friendly blog posts (Wordtracker)
• 10 steps for successful social media monitoring (Mashable)

 

Slides and notes from my recent presentation: 

7 Paths to Successful Social Media Marketing.

 

Slides from my September 14, 2010 Social Media Workshop:

 Download SocialMediaWorkshop.

Who uses social media? Recent stats, trends and reports:

• Who uses social media more: Men or women? (Liberty Mutual)
• The Social Habit: Who uses social media and how? (Edison Research via Panorama)
• Travel Industry Uses Facebook and Twitter to Reach Customers (USA Today)
• The number of people over the age of 50 using social media has nearly doubled in the last year, according to new figures. (Pew Research via Direct Marketing Association)
• What Americans Do Online? (Nielsen)

 

 

 

 

 

 

 

Recent clips: Unique Baby Names

Where do parents find unique and interesting baby names? My recent post on AOLBaby shares some resources and suggestions. 

• Unique Baby Names

Recent clips: Shrimp scampi recipes for beginners

Thanks to this article I published recently on GoodMeals.com, I crave shrimp scampi pretty much all the time.

• Shrimp Scampi Recipes for Beginners

 

 

 

Recent clips: Unusual Baby Gifts: Beyond the Diaper Pail

 

Haven't had the opportunity to shop for many baby showers lately, but assignments like this one from Babies.com have helped keep me in the know. 

• Unusual Baby Gifts: Beyond the Diaper Pail

 

Recent clips: Cool Baby Gifts for Techie Parents

Baby gift ideas for tech-savvy parents from one of my recent AOLBaby articles.  

• Cool Baby Gifts for Techie Parents

 

Recent clips: Baby Carrier Basics

Sling or carrier? Wrap or snap? Here's an overview of baby carrier options from one of my recent articles for AOLBaby.

• Baby Carrier Basics: Choices for Parents and Babies on the Go

 

Recent clips: Healthy Breakfast on the Go

Eggs in a coffee cup? Breakfast beef burritos? Check out these and more ideas for healthy breakfasts on the go from one of my recent posts for GoodMeals.com.

• Healthy Breakfast Options for People on the Go