I'm leading a workshop tomorrow on using social media for small businesses. Here are some links to useful articles on the topic that I'll share with participants.
In general, regularly check out Mashable and MarketingProfs. Great content, tips, ideas and resources. I'm also increasingly enlightened by articles on Social Media Examiner. Here are additional sources and proof that the more you know, the more there is to know:
- Mashable's Twitter Guidebook and Facebook Guidebook
- Mashable Business, business-related content from Mashable
- How to measure social media's impact on customer retention (Social Media Examiner)
- 10 emerging social platforms and how businesses can use them (Mashable)
- The next 5 years in social media (Mashable)
- How To: Run your business online with $10 and a Google account (Mashable)
- 5 new ways small business can offer location-based deals (Mashable)
- How small businesses will use social media in the future (Mashable)
- Video guide to Facebook places for business (Social Media Examiner)
- Facebook questions: A new opportunity for small business? (Mashable)
- QR codes help consumers shop for wine (Mashable)
- 7-step process for writing enticing product descriptions (Wordtracker)
- 4 tips for writing SEO-friendly blog posts (Wordtracker)
- 10 steps for successful social media monitoring (Mashable)
Slides and notes from my recent presentation:
7 Paths to Successful Social Media Marketing.
Slides from my September 14, 2010 Social Media Workshop:
Who uses social media? Recent stats, trends and reports:
- Who uses social media more: Men or women? (Liberty Mutual)
- The Social Habit: Who uses social media and how? (Edison Research via Panorama)
- Travel Industry Uses Facebook and Twitter to Reach Customers (USA Today)
- The number of people over the age of 50 using social media has nearly doubled in the last year, according to new figures. (Pew Research via Direct Marketing Association)
- What Americans Do Online? (Nielsen)
Comments